The Clutch by Maybelline NY
Beauty Bosses Wanted
ui/ ux design, social, instore, email
Problem: With the rise of bloggers, influencers and Instagrammers, Maybelline was losing its grasp on the beauty market. Sephora and Ulta Beauty were connecting much better with younger demographics. Maybelline was lacking an online community, conversation and really just struggled to build a digital presence.
Solution: The Clutch—a digital rewards program where shoppers were a part of the conversation, the decisions and the brand.
Result: A Beauty community inclusive to all. A digital space where shoppers and beauty lovers alike can find tips and pointers. Most importantly, The Clutch is a place where consumers can connect with real people, just like them.
