Happy by McDonald’s
Clothing Design, E-Commerce, UI/ UX Design
Problem: McDonald’s has led the fast food industry since it started, but with Millennials eating less fast food, and other QSRs attracting their business through merch and pop-up experiences, they are seeing a decline in this demographic eating at their restaurants.
Solution: Partner with well-known clothing designers to bring McDonald’s iconic brand to life in fashion and merchandise. We created in store retail activations in select locations with a digital eCommerce store to launch to the US in 2020.
Results: Custom branded apparel and merch that is tailored to Millennials, that highlights the McDonald’s brand in a modern and creative way. A digital eCommerce store on top that showcases the different lines and brings the McDonald’s brand to life with micro animations.
