Panda Express
Made In America
Print, OOH
Challenge: Panda Express is known as Chinese food. But, we all know it isn't authentic Chinese food
Solution: Owning up to that fact that Panda Express is American Chinese food and putting a fun twist on it.
Result: A campaign that hits on the sweet spot that is Americanized international cuisines.
Awards: Spring 2017 Best of Quarter Award, Chicago Portfolio School - Best Concept
